Two friends running beside the California coast

Mock brand campaign · Vuori × Sun Bum

Made for the
longest days.

Move early. Stay out late.

Independent concept. Not affiliated with or commissioned by Vuori or Sun Bum.

COASTAL
06—26

Licensed stock photography · Nayla Bernardes / Pexels

Campaign proposal + creative direction

Two San Diego brands. One full day in the sun.

HOMEGROWN IN THE SUNSHINE ☀

This independent concept pairs Vuori activewear with Sun Bum sun care, following one summer day from an early workout to sunset.

Rooted in San Diego and designed for active communities anywhere summer is spent outside.

Mock portfolio project. Not commissioned, produced or approved by Vuori or Sun Bum.

Two people running through the surf
SPF FOR THE LONG HAULSun Bum Original SPF 50 sunscreen productProduct image used for identification

The shared ritual

Movement meets protection.

Vuori gets people outside. Sun Bum helps them stay there. Together, they can become part of the full summer routine, from getting dressed to reapplying SPF before heading back out.

VUORIMovement · Comfort · VersatilitySUN BUMProtection · Education · Beach Credibility

Explore the campaign

See how the idea comes to life.

Two friends running beside the California coast01Brand + creative02The big idea03Campaign in action04KPIs + reflection

Licensed stock photograph by Nayla Bernardes / Pexels ↗

01 · Brand analysis

SUN UP · SPF ON

From performance apparel to the rhythm of a whole day.

Vuori brings

Premium, versatile activewear and a relaxed California point of view.

Sun Bum brings

Recognizable sun protection, beach credibility and approachable education.

Audience

Adults 24 to 40 who move between workouts, the beach and time with friends without making performance their whole identity.

Human insight

“In summer, movement is not one hour on the calendar. It shapes the whole day.”

Creative world

Sun faded California

Clean movement imagery meets warm beach color, candid SPF moments and just enough analog texture.

Official Sun Bum SPF 50 products arranged on colorful beach towels
PACK SPF. STAY AWHILE.
Pacific InkSea GlassCoastal WhiteSunwashed YellowSun Bum Black
Six frame creative mood board showing movement, sun care and a summer day outdoors

02 · The big idea

GOOD ALL DAY!

One kit.
Twelve good hours.

Primary objective: build qualified awareness and first-time purchase intent through a limited summer kit, with event signups as a secondary goal.

Speculative Vuori and Sun Bum Long Day Kit with activewear, cap, towel, pouch and sunscreen

THE LONG DAY KIT · SPECULATIVE COLLABORATION MOCKUP

Partnership logic

Shared roots. Different strengths.

The connection begins in San Diego and grows from a simple summer habit: dress to move, protect your skin and stay outside longer.

  • Vuori performance set + Sun Bum daily SPF
  • Shared cap, towel and reusable beach pouch
  • “SPF on. Phone down.” creator ritual
  • Long Day Club movement + sun safety tour

Vuori leads the movement and apparel story. Sun Bum leads protection and education. Both brands should feel equally present in every main campaign piece.

03 · Campaign in action

Made to scroll,
send and share.

Social builds the feeling. Creators make it believable. Email turns interest into action.

Instagram Stories · 3 frame sequence

Licensed stock photograph of two people running through the surf
mock concept · vuori × sun bum6:12 AM
MOVE EARLY.Tap to meet the kit →
Official Sun Bum SPF 50 products styled on beach towels
sunbum × vuoriclothingSPF ON.
PHONE DOWN.Hold to reapply ☀
Long Day Club for Instagram Story concept
the long day clubMEET US
OUTSIDE.RSVP · San Diego
mock social concept•••
Vuori and Sun Bum Instagram feed post concept
Concept caption: Good days get longer when you pack for all of them. Move. Reapply. Repeat. ☀

#MadeForTheLongestDays

PAID SOCIALBuild reach + retarget interestORGANICCreate daily ritual + conversationCREATORSAdd trust + local relevanceEMAILDrive kit sales + event RSVPs

Sun Bum product imagery is shown for identification within this independent portfolio concept. Source: SunBum.com ↗. Beach-running photograph: Bethany Ferr / Pexels ↗.

04 · Experience + launch

The Long Day Club

A touring Vuori movement session with Sun Bum SPF, sampling and practical sun care. It starts in San Diego, then travels to other outdoor-minded cities.

Creative mockup of a speculative Vuori and Sun Bum Long Day Club community meetup
CREATIVE MOCKUP · EVENT CONCEPT

Eight week rollout

Tease. Launch. Join in. Learn.

01

Tease

Timestamp films, creator seeding and an early access list.

02

Launch

Hero film, limited Long Day Kit and the first Long Day Club activation.

03

Participate

Touring movement sessions, SPF ritual content and beach cleanup events.

04

Learn

Retargeting, creative testing and a clear read on what worked.

05 · KPIs + reflection

What I’d measure, keep, test + tweak

Success should feel good
and prove something.

Awareness

Qualified reach · 6s view rate · brand lift

Engagement

Saves · creator participation · UGC

Conversion

CVR · incremental ROAS · sell through

Retention

CRM signups · event registrations · repeat rate

Test market brand lift · location holdouts · UTMs · creator codes · incrementality testing · 60 day cohort analysis

Protect

Vuori’s premium restraint, Sun Bum’s approachable warmth and a clear role for each brand in every piece.

Test

I would compare apparel focused and SPF focused creative, product bundles and community events, plus polished film and casual creator diaries.

Improve

I would validate the audience insight through research, set targets from real brand data and confirm photography, trademark and product claim approvals.

“This project helped me turn a brand insight into a full campaign system, not just a visual idea.”